Selected Work
Digital strategy, discoverability, positioning and measurable growth across commercial, care, creative and community-focused projects.
Holarae works with businesses and organisations to strengthen digital visibility, brand positioning, discoverability, user journeys and long-term digital performance.
These selected projects show how thoughtful digital strategy can support stronger search visibility, increased engagement, clearer customer pathways and real business or community outcomes.
Selected Outcomes
Google Organic Growth
+208%
Chamomile Care
These outcomes reflect Holarae’s focus on sustainable digital growth: improving visibility, strengthening discoverability, clarifying user journeys and connecting digital strategy to measurable business and community impact.
AI Discoverability
440
Fenland Families & Baby Bank, over 90 days
Revenue Growth
+15%
Acid Ichor Tattoo, within 3 months
Direct Traffic Growth
+197%
Fenland Families & Baby Bank
Chamomile Care
Care services provider | Digital visibility, search growth & service discoverability
Chamomile Care operates in a trust-led service sector where clarity, credibility and visibility are essential. The project focused on strengthening the organisation’s digital presence, increasing discoverability and improving the number of relevant users reaching the website.
The goal was to support stronger online visibility across search, direct and paid channels while making it easier for users to find and engage with the organisation.
Strategic Focus
Digital visibility
Service discoverability
Search performance
Trust-led user journeys
Multi-channel acquisition
Website engagement
Approach
The strategy focused on improving how Chamomile Care could be found, understood and trusted online.
This included strengthening search visibility, improving the structure of the digital presence and supporting clearer pathways for users looking for care-related information or services.
Particular attention was placed on increasing discoverability through organic search while also supporting wider acquisition across direct and paid channels.
Results
Site sessions growth
+107%
Unique visitor growth
+69%
Google Organic growth
+208%
Direct traffic growth
+116%
Google Paid Growth
+34%
Strategic Insight
Growth across organic search, direct traffic and paid search shows that the project improved more than website visits. It strengthened Chamomile Care’s broader digital visibility, helping more people discover the organisation through multiple acquisition channels.
For a care services provider, this kind of visibility matters because users need to find information quickly, understand the organisation clearly and feel confident enough to take the next step.
Outcome
The project contributed to a stronger digital presence for Chamomile Care, improving search-led discoverability, increasing relevant website traffic and supporting broader reach across organic, direct and paid channels.
Acid Ichor Tattoo
Independent tattoo studio | Brand positioning, discoverability & commercial growth
Acid Ichor Tattoo is an independent tattoo studio with a distinctive creative identity and growing regional audience. The project focused on strengthening discoverability, improving digital structure and creating a more cohesive online experience aligned with the studio’s visual and cultural positioning.
The work connected brand identity, artist visibility, local search presence and booking intent into a clearer digital journey.
Strategic Focus
Digital brand alignment
Local discoverability
Search visibility
Artist portfolio structure
Booking pathways
Audience engagement
Commercial growth
Approach
The strategy focused on improving the relationship between branding, discoverability and usability.
This included refining the site structure, strengthening artist visibility, improving local search presence and simplifying customer journeys across portfolios and booking pathways.
Particular attention was placed on maintaining the studio’s distinctive identity while improving accessibility, engagement and digital performance.
Results
Site sessions growth
+61%
Unique visitor growth
+32%
Google Organic growth
+73%
Direct traffic growth
+55%
Facebook Organic growth
+173%
Bing Organic growth
+400%
Revenue growth
+15% within 3 months
Strategic Insight
The opportunity was not only to increase traffic. The studio needed a digital structure that connected brand identity, artist visibility, local discoverability and booking intent into one clearer customer journey.
The increase in organic traffic showed improved discoverability, while the increase in direct traffic suggested stronger brand recognition and repeat engagement. Most importantly, the growth translated into measurable commercial outcomes, including increased bookings, filled appointment spots and revenue growth.
Outcome
The project created a stronger digital ecosystem that improved discoverability, reinforced the studio’s positioning and contributed to measurable growth in customer engagement, bookings, appointment utilisation and revenue.
Fenland Families & Baby Bank
Community organisation | Accessibility, discoverability & digital engagement
Fenland Families & Baby Bank supports families across the local community through resources, donations and support services. The project focused on improving digital accessibility, strengthening local discoverability and creating clearer pathways for users seeking support or community involvement.
The priority was to make important information easier to find, understand and act on.
Strategic Focus
Accessibility and usability
Information architecture
Community discoverability
Trust-led communication
Support and donation pathways
AI/search discoverability
Local engagement
Approach
The strategy centred on creating a clearer and more accessible digital experience for both service users and supporters.
This included improving information structure, strengthening local visibility, refining navigation and supporting discoverability across both traditional and emerging search environments.
The goal was to create a platform that felt approachable, easy to navigate and aligned with the organisation’s community-focused mission.
Results
Site sessions growth
+99%
Unique visitor growth
+62%
Google Organic growth
+54%
Direct traffic growth
+197%
Facebook Organic growth
+114%
AI discoverability interactions
440 over 90 days
Strategic Insight
For a community organisation, the priority was not only traffic growth. The site needed to make support easier to find, understand and access while also strengthening visibility across local search, social discovery and emerging AI-driven search behaviour.
The growth in direct traffic suggests stronger local awareness and recognition, while the increase in organic and Facebook traffic shows improved discoverability across multiple community-relevant channels.
Outcome
The project improved local visibility, strengthened community engagement and created a clearer, more accessible digital experience for families, supporters, volunteers and referral partners.
What These Projects Show
Across commercial, care, creative and community-focused projects, Holarae helps organisations improve the digital foundations that support long-term growth.
The work spans digital strategy, brand positioning, search visibility, local discoverability, user journeys, content structure, accessibility, conversion pathways, AI/search discoverability and measurable growth.
Rather than treating visibility, branding, content and performance as separate tasks, Holarae connects them into clearer digital systems that help organisations become easier to find, understand and act on.
Ready to Strengthen Your Digital Growth?
Holarae works with businesses and organisations looking to improve visibility, positioning, discoverability, user experience and long-term digital performance.
Whether you need clearer strategic direction, stronger online visibility or a practical roadmap for growth, the first step is understanding where the biggest opportunities are.